Month: June 2018
Send Pc Sms To Any Mobile From Your Desktop Or Laptop And Increase Your Business Presence And Growth
Businesses can grow by increasing their public presence and after the globalization of most economies businesses are now serving a wast geographic area. Different types of communication channels are in use for advertisement and information purpose for decades like television and news paper etc. Still the need for a perfect communication channel was felt as most of the communication channels fails to accurately target the customer niche.
This article is meant for introduction of a new and economic communication cum advertising channel capable of targeting different customer niche accurately. As you know that Today life can’t be even considered without a gadget called mobile. Every single person knows how important this small gadget is. Mobile has become personal gadget solving connectivity problem entirely with voice calls or by the use of short messaging service or SMS precisely. Do you also think that mobiles can be used as very potential marketing and advertisement channel. Many big organizations are now using sms for their advertisement of employee information purpose. Not only well known and leading companies are using this service but also new businesses are showing tremendous interest in this technology of marketing planning.
There are more then one ways by which any new or well establish business can send sms in bulk for marketing purpose or for information purpose. Firstly it is not necessary to have a mobile phone to send messages, one can send messages by using its desktop or laptop which is more popularly known as pc sms. To send pc sms you may go to different web sites offering free messages services. Such sites are very popular as they provide quality messaging services absolutely free of cost however beyond a certain amount of messages their are few charges as well. Pc sms when delivered can be read as normal mobile to mobile sms. Another way of sending bulk pc sms is by using sms gateway, sms api and Text messaging software.
Sms gateway is a portal normally allotted by telecommunication service providers. Many telecommunication service providers offer sms gateway for pc sms service to bulk sms service providers or to individual companies also. This sms gateway enables company to send thousands of sms per day across the globe.
Sms api (Application programming interface) is useful as all the mobiles operators don’t use same technology or language environment. Like few telecommunication operators use GPRS, Quad band and now 3G services are also increasing day by day. Purpose of using sms api is to ensure that irrespective of technological differences and languages preferences all the pulled pc sms are delivered to the mobiles. Sms api makes certain changes in the original sms and ensures the compliance with the recipients mobile.
Now think how will you send thousands of pc sms to mobiles? It will take too much time and effort to send pc sms for such huge quantity. To solve this problem Text messaging software are being used frequently. Text messaging software are specially written computer codes which enables user to send large quantity of pc sms with the single click of mouse. Text messaging software not only increases the speed of sending pc sms but it also provides different logical operators used in data mining for example if you want that your promotional pc sms should be sent to the mobiles owner with age limit of 45 then by using text messaging software it can be done very easily.
Current situation
According to the latest report The telecommunications market in Russia 2011. Development forecasts for 2011-2015 published by PMR, a market research company, the value of the telecommunications services market in Russia increased by 17.3% year on year to 27.3bn in 2010, from approximately 23.2bn in 2009. The growth rate measured in local currency was lower and amounted to 10%. It should be noted that PMR last year forecasts concerning the telecoms market value in 2010, excluding exchange rate fluctuations, assumed the growth rate of 4 p.p. lower than the actual result.
Overall economic recovery in the country continue to be one of the main market growth drivers in 2010. The demand for telecommunications services in Russia went up after the crisis which hit the Russian economy end of 2008. In 2010, after a sharp decline in 2009, operators also increased the investments in the construction of new networks and the improvement of service quality.
The Russian telecommunications market has been steadily increasing, starting in 2000 with the development of mobile telephony and internet access. In the last two years, the market was affected by the migration of voice traffic from fixed to mobile networks and also to the internet and, as a result, the segment of fixed-line telephony began to stagnate. The growth of mobile voice services also declined with the increasing maturity of this market. The most dynamic during recent years was the segment of internet access, including both fixed and mobile technologies. This market was an area of business growth for the operators in 2009-2010, and it will continue to play a role of the development driver for the entire telecommunications market in Russia, considering its relatively low maturity.
Mobile telephony is by far the largest segment of the Russian telecommunications market. Based on the revenue reports provided by operators, total sales of mobile voice and non-voice services in Russia in 2010 amounted to RUB 710bn (17.7bn), which is 10.6% more than in the previous year measured in roubles, or 17.9% measured in euros. The mobile telephony market accounted for the largest part of the telecommunications spending in Russia last year. Even if to exclude mobile VAS and to consider only the mobile voice segment, the mobile telephony share would reach the level of almost 50% in 2010, while the total number of registered SIM cards already exceeded 150% of the total population of Russia.
Provision of access to the internet remains the most dynamic and fast growing segment of the telecommunications market in Russia, which increased by 30% year on year in 2010. This growth of the market was driven by quickly increasing penetration of fixed-line broadband but also enhanced by the fast expansion of 3G networks and the operators active promotion of mobile internet.
3G and LTE uptake
With the commercial launch of UMTS networks in 2008, an increasing contribution to the growth of the mobile telephony market in Russia is already coming from non-voice value-added services provided in mobile networks, especially from broadband internet. Development of 3G networks is also changing the landscape of the Russian mobile telephony market. Operators from the Big Three group got a new source of revenue from the development of mobile broadband internet, which became the main 3G application.
Meanwhile, two concepts of the future LTE networks development in Russia have been recently presented. In December 2010, the Russian government proposed to create LTE Consortium which was expected to come up with proposals related to the development of 4G networks in the country. The consortium was created by the leading national telecommunications operators, including Rostelecom, MTS, VimpelCom and MegaFon. Smaller regional operators were not invited to join. Mid of 2011, LTE Consortium presented a report which states that the available radio spectrum is feasible to be shared between four operators and each of the operators will need to invest RUB 85.7bn (2.1bn) to install approximately 20,810 base stations covering over 10,400 of locations in the country with more than 1,000 of inhabitants, i.e. to build a federal LTE network. The condition is that the operators will use simultaneously a 690-880 MHz and 2,500-2,700 MHz radio bandwidth having 30 MHz spectrum each. In March 2011, there was also an agreement between MTS, MegaFon, VimpelCom, Rostelecom and Skartel, which had already had available a bandwidth for LTE, that Skartel would build LTE networks in 180 cities and towns in Russia and would give each of the operator 20% capacity in this network. Skartel expects to invest approximately RUB 60bn (1.5bn) in the project.
It is not certain yet what kind of strategy for LTE development will be applied in Russia. Either the government will announce a tender for four federal licences or Skartel will build the network. A real barrier for the development of the LTE network in the country is the fact that radio bandwidth is already used by military communication systems and the investments in conversion are considered to be very high. All in all, the most probable scenario now could be the launch of the first LTE networks in Russia not earlier than in 2014 comments Pawel Olszynka, a PMR analyst and one of the report authors.
Short-term forecasts
Macroeconomic development forecasts for Russia for 2011-2012 are positive. GDP is expected to reach 4.5% annually. This remains a good background for the business development and investments in telecommunications services and networks. The growth in the consumers confidence boosts the demand for IT and telecommunications services and facilitates the spending on personal computers, mobile phones and the internet.
The Russian telecommunications market will continue its upward trend over the next two years or so, triggered by the growing internet services market, both in fixed and mobile networks. One strategic advantage of the Russian ISP market over other Central and Eastern European countries is its big size, poor development and territorial coverage, therefore, almost all providers and all wire and wireless technologies will have a chance to get their niche. In a broader perspective, the services connected with the telecommunications market, e.g. digital pay TV, will also play a more important role. The mobile market in Russia will not be driven by simple emission of millions of SIM cards, but rather by attracting customers to actively use new services. Non-voice and more advanced value-added services will continue to gain in significance and an increasing proportion of mobile carrier revenues will come from this source.
This press release is based on information contained in the latest PMR report entitled Telecommunications market in Russia 2011. Development forecasts for 2011-2015
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